Wednesday, August 28, 2013

Attack of the 50-Foot Chianti Bottle

So, I'm cruising the streets of Miami- or Biloxi, or maybe Kitty Hawk- you know, somewhere near a beach.  Regardless of location, the scene is hot.  My boys are in the car with me... something badass like a Pontiac Fiero, and I'm behind the wheel.  The mood is raucous; festive.  I can only imagine Kenny Loggins' "Playing With the Boys" is blaring on the radio.  Somewhere, Pitbull has his hand in the air on a stage, saying something about doing something that involves partying.  Hell, Pitbull may be in the car with us.  This deal is just that good.

I'm loaded.  Like, "I definitely shouldn't be driving right now, but somebody has to handle keeping this mobile fiesta intact."  I think of myself as a modern-day Styles, and the Wolf is catching waves up on the roof.  No matter how bad the creeping reality of me-behind-the-wheel seems, I'm entrusted with a greater duty to my bros.  In this scenario, I'm forced to use the term "bros".

As we approach a T-intersection in the road, I see the beach in front of me.  I turn left, but due to lack of motor skills (in all senses of the term), I fumble into the oncoming lane.  It's as if I've suddenly lost all ability, experience, and knowledge of how to drive.  As I collect myself and complete the errant turn, shock and terror fill my every fiber of being.  Blocking my passage are dozens of squad cars, bright lights flashing in the black night.

The crushing weight of reality floods every sense, as I slam on the brakes, jump out of the driver's side, and lay on the ground with my hands behind my head.  In my current condition, there is no reasonable defense.  As I feel the cold steel of handcuffs clasp around my wrists- muffled echos of conversation and Miranda Rights distantly echoing at the edges of my silent introspection- I keep thinking to myself, "this has got to be a dream, right?  No.  No, this is definitely not a dream.  This is absolutely real.  I've really, really messed up."


Suddenly, I find myself in a particularly notorious customer's office.  There is nary a distant memory of DUI, Miami nights, or Pitbull.

The mood is tense, but I am confident.  We are in the midst of serious negotiation.  "I really need to get some shelf space for [product x] and [product y].  Proper exposure next to comparable competitive products is crucial for brand awareness and customer conversion."

My customer- a shrewd and seasoned liquor store owner- pauses.  I'm expecting another lecture about brand building.  He leans forward and speaks.

"Hell, of course we'll make space for you.  In fact, let's take a walk down to the floor and see where we'll put you."

As we exit the upstairs office and head down to the retail space, I sense the ominous presence of many henchmen-types in our wake.  This is a big-time shop owner, so I guess he needs his protection.  Hand on my shoulder in a fatherly manner, he begins in on me.  "You know, we could use a smart young lad like you to work the floor... you know, sell wine and such.  All my sales associates are the best in the business.  They are the ultimate professionals... all eunuchs are."

"Eunuchs??"  It's the only response my flabbergasted lips can muster.  We are now standing on the retail floor, which seems to be an odd combination of a liquor store and an old Circuit City.  Very uneasy feelings rise within me, as I see sales associates scurrying about to assist the crowds of customers.  They all have laser-focus on their work.  They all seem like robots.

I can imagine they all have their balls in jars somewhere.

"Of course," the store owner replies, as if I shouldn't be surprised.  "Eunuchs are never distracted by sinful and deviant thoughts.  They are always on-task," he exclaims with pride.

"So, are you ready to join our team?"

Sensing I'm being made an offer I cannot refuse without consequence, I politely ask if we can look at the shelves first.  Somehow, I manage to duck away while they entourage proceeds to the shelf space, and find my family (why is my family on a sales call with me?).  I see the shop owner looking around as I duck behind a stack of Peach Chocolate Moscato.  He whispers to one of his minions.  Suddenly, I'm grabbed by the crotch by one gloved hand, razor-sharp blade in the other...

I twist away in uncharacteristically-athletic fashion, corral my family, and we run out the door.  We keep running.

Suddenly, my wife, daughter, and I are eating exotic food in a shack, somewhere far from home.  I hear an amalgam of several foreign languages chattering away at other tables, mixed with the sounds of plates clanking and rum drinks being poured.  We've gone on the lam, and- for now- we are safe and distant from the castrating liquor store owner.  But, in the back of my mind, I know he knows where my family and I are, and we needn't get too comfortable...


This is the best documentation of two of the most vivid dreams I have had in a while.  I experienced both of them last night.  Needless to say, I was unusually relieved and comforted by the buzzing of an alarm clock at six in the morning.

I'm thinking the daily stresses of life in wine and spirits distribution are starting to manifest themselves a little too close for comfort.  But then again, perhaps I'll be drinking Hermitage with Ronnie James Dio in tonight's dream sequence.

Or maybe I just watched too much "Game of Thrones".  They're pretty liberal with the eunuch references.

Tuesday, January 29, 2013

Sales 101

I used this image in place of the descriptors on a presentation sheet for a very important tasting tomorrow (well, at this point, today):

I'm pretty confident it will pay dividends.  While I don't necessarily always like to "dumb down" wines that deserve some respect, I really think the people tasting know what they're doing, and there's no benefit to saying that the wine has, "whispers of ripe-to-underripe Israeli persimmon, with masculine undertones of femininity carrying through the tart lychee-blossomed finish."

Of course, that's exactly what I smelled and tasted on the wine, and then visions of this creature materialized.  So, it's pretty much a slam dunk.

That's how you do it.  That's how you sell wine.

Sunday, January 6, 2013

Stuff I Missed...

'Twasn't the most verbose year in Suburban Wino history.  Those who know what I've been up to the past year understand why I wasn't left with gobs of time to sit in front of the computer and painstakingly craft (mostly) coherent posts.  However, that doesn't mean that this year was devoid of exciting and interesting happenings in the world of wine.  More accurately, in MY world of wine.  Sure, it's less relevant to the general wine-drinking public, but I've got an ego that needs to be stroked, so we're gonna talk about me.  Okay, we're not gonna talk about me, per se, but about stuff that I experienced in 2012.  Not sure what else to write about.  I don't care about what James Suckling or Emilio Estevez experienced, and you shouldn't either.  Maybe there's something relevant here after all:

The Wine Business is...

...not at all less glamorous than I expected.  I'm not surprised it's tough, because I know the climate and have known the people in it for a while.  Now, a grizzled veteran at one year's experience, I have to say that it is (if I may paraphrase Denny Green) "what I thought it was":  work.  Not a lot of sitting around, drinking wine, visiting exciting locales around the world.  More accurately, the wine business is- at least initially- hard, HARD work for very little pay, involving long hours, intense competition, aggression, a parade of disinterested and jaded buyers, and even further disinterested consumers who buy on scores, cute labels, and low prices (the latter, I suspect, perpetuated by the laziness of retailers, distributors, and the consumers themselves).  Brushing with a broad stroke here, of course, but wine is held in a much lower regard by so many than one gets swept into believing when dug into the blogging world.  In fact, I've had two rather sobering realizations during my short time in the trenches:
  1. 90% of the wine-consuming public DOES NOT GIVE A DAMN about wine as anything more than a means to get drunk.
  2. Fear of the unknown and unfamiliar is extraordinarily prevalent in the consumer world of wine-buying, and the comfort of a consistent experience drives buying behavior heavily.
When we are so passionate about something, we tend to not understand why others don't share that passion.  We so badly want others to have the epiphany we once did; that "aha" moment when we took a sip of the wine that changed our view of the world forever.  But many (most) will never experience that, because they don't have enough desire to allow the experience to occur.  Rather than lament those who will never have interest, I've enjoyed the zeal of the other 10%.  Those who love wine the way I do, eager novices, seasoned collectors, evangelical buyers, beverage managers, and total nerds... teaching them, learning from them, sharing incredible bottles with them... all of that has been completely satisfying.  I can't say I'd have been able to meet those precious few without taking the leap into this endeavor.

I think I could live in Oregon...

...based on summertime visits, at least.  They say it's a cold, rainy, miserable place, but I've only experienced Portland and the Willamette Valley twice:  June of 2010 and August of 2012.  Beautiful, warm, and gloriously unspoiled (the suburbs of Portland don't just seem to bleed and bleed into the country like they do in the massive sprawl of Atlanta).  Okay, the beach was cold, but I'm super-pale by nature anyway, and terrified of sharks, so I don't need a hot beach.  There is good wine, great beer, lots of fresh produce, seafood, meats, and cheeses.  Houses in wine country are cheap.  The restaurant options in Portlandia are magical.  I got a fried pie filled with macaroni & cheese and bacon from a food truck.

There's and ideal vibe:  city living, but small-city living, with wine country and plenty of access to wholesome ingredients for cooking.  It just seems right.

Downsides:  no NFL team.  But I could watch the Falcons at 10 AM and consistent get out of going to church.  Perhaps the schools are crappy.  Taxes might be bad.  Oh, and my wife grew up in Phoenix.  That'll be a tough sell...

Former (and current) Atlantans make some wine...

Great to see pals Hardy (former Atlantan) and Matt (aka "Rowdy", current Atlantan) release their first wines.  Good stuff will silly labels, and I wish them much success.  These two have showered extraordinary generosity upon me in many ways over the past few years, so I am eternally in their corner as they grow a business that is damn stinkin' hard to make thrive.

Also excited for buddy Ed Thralls (former Atlantan) to release his first Pinot Noir from his new label, Thralls Family Cellars.  I tasted an early bottling (admittedly, while my palate was not its sharpest), and I expect big things.  Likewise, the Thralls have been wonderful and generous to me.

Not necessarily making wine (that I know of), but proud to see another friend- Matt Mauldin (former Atlantan)- working with Joe Davis over at Arcadian in Santa Barbara County.  Maybe the seemingly even-keeled Matt can keep Joe in line a bit, but it could be tough.

Happiest Place on Earth?

The EPCOT Food & Wine Festival took the proud tradition of the World Showcase Pub Crawl to new levels.  Kiosks are set up in the park, featuring food and drink from not only the 13 countries with permanent outposts, but probably 30 others interspersed.  I expected clichéd dishes like "shrimp on the barbie" from the Australian kiosk, but was pleasantly surprised with EPCOT going out on a limb a bit:  France, for example, was serving escargots.  Can't beat snails-to-go.

Beer was represented heavily, and the wine flowed freely (but not "free" as in the sense that it didn't cost a pretty penny).  Many of the wines were the widely-distributed, usual suspects, but gems could be found (Selbach-Oster Spätlese Riesling found deep behind German lines).

The festival runs every November.  If you need to erase the haunting jingle of "It's a Small World" from your mind, $200 and 40 drinks can do so quickly.  Bring in-laws as a quick fix for babysitting the little one(s).

What about 2013?

No idea what to expect.  But I feel the path down which life is taking me is starting to clear, and I think- for the first time in a while- I'm getting my feet beneath me.  No matter what happens, to all those who have supported and encouraged me to take an easily ill-advised leap of faith, I sincerely thank you.

Now excuse me while I go stalk Emilio Estevez on Twitter.